Real Estate Keyword Research
Pay per click (PPC) web advertising is one of the most focused and cost effective marketing methods ever conceived. But you need to do it right, and that starts out with a thorough knowledge of the search terms that the real estate web visitor is using to locate your services and information. Learn keyword search habits and keyword search strategies for real estate.
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All-In-One Printers
The average real estate agent or broker office works with a great deal of printed material, from brochures to MLS printouts, contract documents, marketing postcards, newsletters and more. Technology has come a long way in the printer category. The new all-in-one printer scanner copiers come in all sizes and capacities, from the small and inexpensive ink jet to the network-ready laser models to serve an entire office.
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Meet Experienced Agents
So you've got your license and you're settling into your new office space. You need to make sure that you meet the experienced agents and listen more than you talk. Whether they're bragging or complaining, things that might help you slip out in conversations.
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Commercial Property Types
Top commercial real estate property types as handled by real estate agents and brokers. From multi-family apartments to office, retail, industrial, and institutional properties, this is a large segment of total real estate ownership transfers each year.
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Compensation in Real Estate
Real estate transaction compensation methods can be quite varied. Some less traditional commission and compensation methods are discussed here.
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Rental Facility Maintenance
Facility or physical maintenance is an important function of real estate property management. Regular preventive maintenance, as well as repairs when things go wrong, are quite important to tenant retention, higher occupancy and greater return on investment.
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New Agent Marketing Budget
Once a new real estate agent knows how much money they can allocate to marketing, it's time to decide where to spend it. This decision can make all the difference, so select your marketing methods carefully.
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Aggregate Adjustment on HUD-1
When setting up the "escrows", "impounds" or "reserve" items on the HUD-1 Settlement Statement in the 1000 series, the last line, usually line 1011, is an adjustment made based on calculating with two different accounting methods. This is something few of us will ever need to know, but the text of 3500.17(d) is presented here for reference.
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A Day in a Listing Agents Life
A real estate listing agent will be involved in a myriad of details and activities. From checking the morning hot sheet, to doing comparative market analysis and making listing presentations, the listing agent is kept quite busy.
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Real Estate Time Management
Real estate agents and brokers are self-employed independent contractors in most cases. Effective real estate time management is critical to financial success. Learn the top time-wasting activities and how to avoid them. Not having a plan, effective transaction management systems, task management, or allowing interruptions can all damage productivity.
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Appmii for Real Estate Apps
There are services popping up to get real estate marketing apps up on iTunes. This is a profile of one that I've used, Appmii. Take a close look at what these app services are offering and how flexible the app is for you to customize and change to make it valuable for people interested in your area and real estate there.
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Assumption or Subject To
A real property purchase with a mortgage assumption is quite different that purchasing a home subject to a mortgage. Learn the difference here.
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Real Estate Blogging 101 in 4 Days
Real Estate Blogging - Starting Your Real Estate Blog
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New Real Estate Agents Plan
Getting your license soon, or a new real estate agent? Here's a detailed plan for start-up success. Learn what you have to do for income and expense budgeting, choosing a broker, new agent marketing and more.
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Keller Williams Real Estate
Keller Williams Real Estate, founded in 1983, has experienced steady growth in franchises and now has more than 600 offices and more than 80,000 agents. Using innovative profit sharing for agents who bring in agent recruits for up to seven down levels, this company has experienced excellent agent retention. The Keller Williams University provides extensive training and the technology resources provided to agents are highly valued.
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HUD-1 Gross Due from Buyer
On the HUD-1 Settlement Statement, the first section of items after the addresses and transaction information is the 100 series titled Gross Amount Due From Borrower. In this section is the purchase price, a summary of the settlement charges from the second page on line 1400, and any debits/charges to the buyer for items that have been paid by the seller in advance and need to be prorated for closing.
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Why Invest in Real Estate?
With a major portion of the 1990's Standard & Poors Earnings running at 5% to 6%, with dividend earnings running 2% or less, an astute real estate investor would have done much better. With a strategy of only purchasing properties with expected rental yields above 6%, the added return potential of amortization, leverage, appreciation, tax advantages and more make real estate a sound alternative to other investment vehicles.
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Real Estate Post Card Farming
A very popular method for real estate farming is the postcard real estate marketing. With a properly maintained mailing list, regular mailings and follow-up, this method can be highly effective at building business in an area for the real estate agent. Real estate post card farming has always been highly effective if done well.
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Property Management Responsibi
Real estate property management is an area of specialization that involves four basic areas of responsibility. Marketing/Financial, Tenant and Occupancy, Facility, and Administrative are those four areas. Get more detail here on these four areas of real estate property management responsibility.
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USDA Rural Home Loans
If you practice real estate in a rural area, take a look at the USDA program that can get your buyer into a home with no down payment, and sometimes even no money out of pocket.
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Top Ten Real Estate Tech Tools
I spend a great deal of time researching and testing online services, software and other technology tools for real estate. Here are my top ten favorite free tools.
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The Funnel Approach to Income
For the spreadsheet to determine your average per-transaction commission income, you enter the average transaction percentage, your split percentage and the average sale dollar amount for a transaction.
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Web Site Content
The importance of having a large body of unique and interesting real estate web site content cannot be overemphasized. Your site will never get good free positioning in the search engines without it. Learn how it should be done and where to get it here.
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Types of Commercial Realty
Commercial real estate agents and brokers can choose from several specialty types of properties to work with. These include office, business brokerage, industrial, retail and investment.
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